Do you feel anxious in a yellow room? Does the color blue make you relaxed or at peace? The power of colors in the human psyche has been universally accepted for a long time. The effects that color produce to people can be explained to be due to their natural and psychological (cultural) symbolisms. Though color symbolism can mean something differently to every individual, natural and psychological association of colors help us understand why some shades and hues have a strong effect to our moods.
Your feelings about color are often deeply personal and rooted in your own experience or culture. For example, while the color white is used in many Western countries to represent purity and innocence, however it is seen as a symbol of mourning in many Eastern countries.
While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.
So what’s the bottom line? Experts have found that while color can have an influence on how we feel and act, these effects are subject to personal, cultural, and situational factors. However there is no denying the effects of color on an individuals’ mood. So put a little yellow color in your life today and see how it positively effects you and the people around you.
